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Exclusive Interview with Co-Founder of Foreword Coffee: Lim Wei Jie

Exclusive Interview with Co-Founder of Foreword Coffee: Lim Wei Jie

Co-founders, Mr. Lim Wei Jie and Mr. Anderson Ang, when the café first opened, photo courtesy of Lim Wei Jie 1) Share with us your time in NUS, what activities did you partake in? My four years in NUS can be divided as such: foundational (Year 1 and 2), ideation (Year 3), and execution (Year...

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[Customer Service] Star Bucks. Really?

[Customer Service] Star Bucks. Really?

I recently came across a personal commentary (read: rant) on customer service at premium coffee joints that was sitting idly in my computer folder and collecting a fair bit of dust. A quick read through what I wrote at least half a year ago revived in me the annoyance I felt back then with regard...