Pitch It! 2014: Bringing students’ acquired skills to solving real life business problems
7 February 2014, Singapore – The second edition of Pitch It!, an annual digital and social media advertising competition, will be held from February to April 2014, reaching out to a potential of 11,000 tertiary students.
Organised by the Department of Communications and New Media (CNM) from NUS, Pitch It! is as an annual learning platform to bring advertising professionals and tertiary students together. Pitch It! is a milestone for every student to apply their acquired skills into solving business problems set in a realistic business environment.
Corporate sponsors include The Singapore Press Holdings (SPH), Asian top ten advertising agency network Bates CHI&Partners and its media agency m/SIX.
Pitch It! participants are challenged to raise awareness of The Straits Times digital subscriptions by delivering their strategic advertising campaign to the tertiary student market. For the first time, finalists will each be granted $5000 seed funding from SPH to execute their advertising campaign on media platforms. The campaign period will be 12 days.
Senior leaders from Bates CHI&Partners and m/SIX will come in as mentors by sharing their expertise and wealth of experience on advertising and media effectiveness with the finalists.
The finalists of Pitch It! 2014 will present their campaigns to a jury on 5 April, comprising experts from SPH, Bates CHI&Partners, m/SIX and the National University of Singapore (NUS), at University Town (UTown) in NUS. Three winners and two best speakers will be announced on the same day. The winning team will be rewarded with attractive cash prizes and internship positions offered by involved partners, to pursue their aspirations in advertising.
“We recognise Pitch It! is one of its kind in Singapore. The passion we see in CNM students has led us to dedicate ourselves in making this competition happen. Our support to Pitch It! is integral as we believe that by empowering students, it will effectively help us to truly understand the digital behaviour of youths,” said the spokesperson of SPH, Mr Eric Ng.
“Pitch It! is an excellent platform for emerging young talent to showcase their creative ideas and to raise the bar in innovative thinking. For us, it is a great opportunity to help shape the future stars of advertising and to help launch their careers,” said Patrick Leclercq, Regional Client Services Director.
“The second Pitch It!, like its predecessor, gives students a taste of what it is like to be involved in an actual pitch in the advertising world. It provides them with hands-on opportunities and they also benefit from the guidance provided by our corporate partners. Through this competition, students will also be better equipped to excel in the advertising industry,” said Dr Tracy Loh, Visiting Fellow at the Department of Communications and New Media, National University of Singapore.
We cordially invite you to attend the final pitch of Pitch It! 2014, which will be held in NUS Utown on Saturday, 5 April 2014.
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Contact: Alicia Chow
Mobile: 9616 4294
Email: cwt.alicia@gmail.com
The Final Pitch
Date: 5 April 2014, 1pm
Address: The Ngee Ann Kongsi Auditorium, Education Resource Centre, National University of Singapore (NUS)
3rd floor
University Town
8 College Avenue West
(S)138608
About Pitch It! 2014
Pitch It! is an inaugural digital and social media advertising competition that is specifically crafted to simulate the real working environment of a advertising professional for tertiary students. Organised in January 2013, this competition promises to offer a great opportunity for students to receive professional guidance while working on a realistic case scenario and a chance to win prizes.
About Department of Communications and New Media, NUS
Ranked among the best Communication and Media Studies Department globally, the Department of Communications & New Media at the National University of Singapore is only degree programme in Southeast Asia that offers media studies, interactive media design and communication management with a focus on new media.
Securing high reputation ranking from the industry, CNM innovates in integrating theory with practice, fosters an interdisciplinary education that integrates social science, humanities, arts and computing, and nurtures creativity and innovation through hands-on projects.